Creative Director l Design Strategist
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LOWE'S - EXPERIENCE DESIGN

Process: User Research, Surveys, Interviews, Synthesis, Insight generation, Concept development, Prototype, Testing, Iterations, Final Concept and Prototype.

Solution: User experience and engagement proposals.

A customer experience project was undertaken for Lowe's. The brief was to create a community of millennial D.I.Y.ers that have a safe space to learn, connect, and gain confidence through pop-up D.I.Y. experiences.

We conducted qualitative research, identified the problems, found opportunity areas through our learnings, generated insights, prototyped and tested our ideas and recommended relevant solutions to the client to promote the D.I.Y culture amongst the target group to create lasting connections with the brand.

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The Tool Box

We looked at creating an event in the community that helps build a safe space for people to create the community, improve the dynamics in their locality and get people to learn skills that will empower them to do future D.I.T. projects. We call it “The Community Toolbox”

It starts with the promise that the best things are the ones built together and go beyond the object to target the emotional connection shared by co-learning and co-creation.

An experience that would empower the users with hands on learning skills and in the process create a collaborative space in the community. A truly D.I.T. experience. It consists of a tool box where the users can use and rent tools and is also a multi-functional pop-up that changes the behavior and dynamics of the communal space.

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