Creative Director l Design Strategist
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GARNIER MEN

Garnier Men is the leading face wash brand in India. With new competitors entering the market and taking a share from our pie, we decided to convert age-old habitual soap for face users to face wash. As a large section of Indian Men largely use the family soap for their face.

We did the same through some engaging videos online leading to a pledge to say no to soap.

The strategy was simple. It’s not HYGIENIC to use same soap for face and rest of the body. The online videos hit a 10 million views within a couple of weeks. And Garnier Men stayed the champions that they are and we communicated the same through offline media.

GARNIER MEN DIGITAL VIDEO_APE_BATHTUB

GARNIER MEN - DIGITAL VIDEO - SHOWER

GARNIER MEN - DIGITAL VIDEO - STUPID THINGS MEN DO

GARNIER MEN DOUBLE ACTION FACE WASH - TELEVISION COMMERCIAL

GARNIER MEN ACNO FIGHT T.V. COMMERCIAL